Position: Marketing Specialist
Company: McCoy Global USA - Richmond
Location: Houston, Texas




Job Overview:
Are you a marketing whiz, looking to grow in the energy industry?  We’re looking for a Marketing Specialist to join our Sales & Technology team in Houston, Texas.  This position is responsible for the development and execution of McCoy’s marketing plans globally from brand awareness to production promotion.  This is a highly flexible role, engaged on both a strategic and tactical level.  Key to success in this role is the delivery of marketing programs to help us grow and succeed around the world.  This is a newly created position, perfect for a positive self-starter with commercial awareness and a creative mind. 

What You’ll Do:

  • Assist in preparing market research to find answers about customer requirements, habits and trends
  • Brainstorm and develop ideas for creative marketing campaigns
  • Liaise with external vendors to execute promotional events and campaigns
  • Develop and implement strategic and tactical brand awareness and marketing efforts
  • Plan and execute initiatives to reach the targeted Customers and Industry sectors through appropriate media channels
  • Assist in analyzing marketing data to help shape future marketing strategies
  • Undertake individual tasks of a marketing plan as assigned
  • Develop and maintain a strong brand awareness globally
  • Actively promote the growth of the business to maximize the profit contribution of the business operation
  • Delivery of marketing programs that help McCoy’s reputation and growth

What You’ll Bring:

  • Minimum 5 years’ of marketing experience preferably in a similar role
  • Post-secondary degree or diploma in Marketing, Communications or equivalent
  • A positive self-starter attitude and a solid commitment to our Company Vision and Values
  • Comprehensive understanding of oil and gas industry
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
  • Knowledge of HTML, CSS and web development tools
  • Commercial awareness partnered with a creative mind
  • Ability to grasp customer and market behaviour trends and generate creative ideas
  • Well versed in specialized marketing concepts, principles and tactics
  • Developed effective oral and written communication skills a must

So what can McCoy offer you? 

  • The opportunity to work for a global company and interact daily with customers and colleagues from all over the world
  • The ability to have your voice heard and help us continuously improve
  • A chance make a difference in our industry, to embrace challenge and lead change
  • A collaborative and supportive work environment with a team that has your back
  • An environment that encourages you to be the best in everything you do

We are 1-McCoy.  Are you?  We can’t wait to hear from you.

Note: McCoy Global conducts security background checks for confidential positions.


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